We are entrepreneurs helping entrepreneurs

We have outperformed every UK listed investment company or fund that publishes results

Our Company

Private Investments and True Expertise

Horatio Investments Ltd is a private investment business that sees the world differently.

We believe that investing money alone is insufficient. Understanding how to use it is the core component of true business growth. Without it, success is never assured. Instead, we have a long term vision. To ensure the businesses we work with will continue to grow, we share this knowledge as part of our offering.

Put simply, we invest money and our team’s collective talent, knowledge and experience with the aim of delivering exceptional year on year growth in companies we invest in.

This personalised strategy has ensured our strong and sustainable profit growth across a wide range of sectors. It has also enabled us to outperform all UK listed investment funds since our conception ten years ago.

By investing on our own account, we have the freedom and autonomy to make our own decisions and set our own course.

Our investment focus lies within start up and early stage businesses and proven entrepreneurs – specifically:

  • Companies making over £1 million in profit
  • Entrepreneurs who have grown a business to a value of £20 million – from scratch

These areas of investment have included:

  • Renewables
  • Aviation Software
  • Human Resource Tools
  • Animal Feeds
  • Productivity Software
  • Fast Beauty

We also opportunistically and strategically invest in sectors that Adam carries experience and enthusiasm for. This includes:

  • Formula 1
  • Equine Sports
  • Commercial Property

Our Story

Since 2010

Horatio was born out of a desire to combine true growth and real joy at work.

Our CEO Adam Norris created Horatio Investments Ltd after producing over 50% compound growth in his previous company. Unable to find a VC, hedge fund or unit trust to deliver it, he set up Horatio in the idyllic county of Somerset in 2010.

Since then, we have grown in both numbers and prestige, with 21 investments made in early-stage companies. This has put us in a position where we have outperformed every UK listed investment company or fund that publishes results.

To preserve our autonomy, we invest our own money. We can – and do – occasionally co-invest with equally excellent partners if they can add real value, but the freedom self-sufficiency affords us is a luxury most private investment companies can’t attest to.

We make our own decisions and set our own course.

Our Ambition

Aspiring To Success

We take equal pride and delight in our work here at Horatio, and understand that continuous improvement is the only way to ensure future success.

Our ambition is simple. We strive to be the best at what we do and take real joy in our work.

We love what we do – but we take it very seriously.

“We don’t see ourselves as investment people, we are entrepreneurs who care about young companies.”

Our Invitation

Somerset Based Offices

Growth is a fundamental principle of business success – and we’re expanding our team.

We offer an environment where you will grow, thrive and learn. The same expertise that makes our investments so valuable will be shared with you – and the financial rewards.

If you have an appetite for learning and the drive to work for us, please visit our careers page or contact us.


How to find us

New Farm Offices

Travel Advice

Please note: If you are using a satellite navigation system to find our office please use the postcode BA6 9AB. The office is located 0.5miles away from the post code, down a long straight country lane, just off Wells Road – look out for white and blue signs for New Farm Offices

By road
If you are using a satellite navigation system or map software to find our office please use the postcode BA6 9AB. Parking is available at the building.

By train
The nearest main line station is Castle Cary. Depending on the time of day, a taxi ride from the station can take 25 to 30 minutes. Bristol Parkway station is a 20 to 30minute taxi ride.

By air
The nearest passenger airport is Bristol International Airport. Depending on the time of day, a taxi ride from the airport usually takes up to 45 minutes.

All of the pictures on this site are from our beautiful offices in Somerset